Many people who have an online business might have heard of the Facebook pixel and have been told that this is the key to fully understanding your audience’s behavior and directly targeting them.
Some have even said that there is no point in creating a Facebook ad
campaign if you do not have your Facebook pixel completely set up. Facebook have already optimized their advertising to best suit businesses, but on the other hand, it is still quite complicated especially for start-up businesses.
So in this post, we are going to tackle all about Facebook Pixel, which uses Predictive Budget Optimization.
What is a Facebook Pixel?
Most advertising platforms utilize pixels. These are effective analytics tool that helps you drop cookies in order to track your websites visitors and their behavior.
It helps you evaluate and measure the effectiveness of your
advertisements through analyzing the actions taken by your visitors on your website.
Facebook pixels ensures that the right ads are shown to the right
people, build your advertising audiences and gives you the opportunity to unlock more advertising features in the platform.
Sure, creating an ad campaign might give your website a couple of page
views, granting that you have a clear buyer persona. However, an ad campaign is only powerful when you have Facebook pixel all set up.
How to Set Up and Install Facebook Pixel to Your Site
Setting up your Facebook Pixel for your website is easy and can be done within minutes. Simply follow the steps below to successfully set up your pixels even without coding experience or the help of your developer.
Step 1: Ready your website.
Make sure you have a website for your business ready and complete, and you have access to the code. Without access to the code, you will need to coordinate with your developer so that they will install your pixel for you.
Step 2: Create a Facebook Pixel.
Head on to your Pixels tab manager on Facebook ads, then click Create a Pixel. Once you have done so, you will have your very own pixel with a code to be pasted on your website.
Step 3: Add the Facebook Pixel to your website.
A window showing a couple of options will appear. If you have an access
to your code editor on your website, click the Install the Code Yourself button. Upon doing so, a code will be provided to you. Paste that in the header of your website code and you are
However, if you do not have access to your website code, and have a developer, click the E-mail Instructions
to a Developer button. Enter your developer’s e-mail address, and let them do the job.
Step 4: Make sure everything is working properly.
You can install a Google Chrome extension called Facebook Pixel Helper that will help you check if everything is working properly. It will automatically notify you if there is any problem,
making your job easier.
Why You Need It
There are a lot of benefits from using Facebook pixel to track your audience’s data.
Not only does it help you reach the right audience, but it also drives
more sales and goal conversions to your site, as well as enable you to properly measure the results. Understanding the results of your ad campaigns will give you more grasp on what works and what does not.
Predictive Budget Optimization
Predictive budget optimization is important if you want an effective advertising for your brand. It maximizes your budget and ensures that you only spend on the service that
With predictive budget optimization, such as Facebook Pixel, you can
rest assured that your budget is automatically allocated based on the analytics and the cookies and maximizes the conversion of your audience.
While predictive budget optimization focuses on optimizing your set
the budget for a specific ad, creative optimization helps you determine which set or combination of ads have more conversion rates.
Facebook’s creative optimization
the tool enables you to automatically test out which ads work and which ones do not. Your ads’ title, descriptions, images, and other properties will be the determining factors that will help you find the paramount ad combination per impression.
Creative optimization does not only optimize your ad spends, it also
saves you a lot of time since it is fully automated. Businessmen and women have more important things to do and somewhere else to be, so this tool is the best solution.
The Key to More Sales and Conversions
The key to more sales and conversions lie in the effectivity of your ad campaigns. Understanding the need for optimizing these campaigns will help you reach your goals and drive more sales to your flourishing business.