About Me

I'm Basha, a passionate, results-driven marketing leader with over 14 years of experience dedicated to driving sustainable growth for B2B SaaS organizations. My marketing journey has always been fuelled by an innate curiosity and commitment to helping businesses scale efficiently through innovative strategies and data-informed decisions.

Throughout my career, I've had the privilege of managing marketing budgets exceeding $50M annually, consistently delivering impactful outcomes that significantly accelerate customer acquisition and market expansion. I take pride in building and leading high-performing teams, crafting visionary yet executable marketing strategies, and effectively orchestrating demand generation programs. My strength lies in fostering cross-functional collaboration, uniting marketing, sales, and product teams into seamless growth engines that power business success.

A highlight of my career was being honored as a SaaS Marketing Leader by Appealie in 2023. Through strategic SEO execution, personalized retention initiatives, and targeted growth campaigns, my team achieved remarkable milestones—boosting organic traffic by 200%, improving customer retention rates by 90%, and tripling revenue within a year. This recognition reflects years of refining my approach to growth marketing, ensuring strategies that not only attract but also deeply engage customers.

Currently, as the Head of Growth Marketing at Prezent, I've successfully transformed our go-to-market strategy, leading to a remarkable 10x increase in lead generation and doubling revenue growth. My demand generation initiatives have expanded our lead pipeline by 50%, increased customer acquisition by 30%, and strategically optimized digital campaigns across multiple channels, reducing customer acquisition costs by 30%.

Driven by the exciting challenge of crafting innovative yet grounded strategies, my approach emphasizes continual data-driven optimization. Whether leading comprehensive digital campaigns, refining SEO and SEM strategies, or enhancing product-market fit, I remain relentlessly focused on delivering measurable, meaningful results.

If you're seeking a dynamic marketing leader committed to driving growth, creating impactful strategies, and leading teams toward exceptional outcomes, let's connect and explore opportunities to achieve greatness together.